Customers are everywhere … each with his/her special travel needs.
As a customer-oriented company, we have firmly dedicated ourselves to providing substantial travel services - with the highest level of safety - in order to win the confidence of our customers.
We want to be the airline of choice for customers around the world.
Every member of our company staff comes to us with varied talents.
As a talent-based company, we aspire to attract passionate,responsible, competent professional and make best use of their knowledge and skills.
We want to achieve common development with our employees.
We are a company advanced in technology and lead our industry and we want to be in the forefront in product development.
We are self-disciplined by following stringent international standards, coupled with advanced ideas, systems, technologies, tools and methodologies … all merged to create a major international network-oriented airline.
We want to be an airline of quality, growth and continuous development.
Innovation is the core of development; our customers (and our staff) are the source of innovation.
As an innovation-driven company, we encourage “radical” out of the box thinking while respecting innovative initiatives and share achievements while we continue to enact innovative reforms.
We want to be the world’s leading airline that has the most innovation and spirit of reform in the industry.
It is critically important that we return and give back to society and our nation.
We look at giving back to our nation as our duty and insist on meeting our economic, legal, ethical, environmental and public responsibilities.
We want to achieve a stable and growing development with high sense of responsibility.